Monday, May 01, 2006

What Do I Sell on eBay? - PART 1

The number one mistake people making when running a business is developing a product or service first then going out and trying to market it. Let me repeat that statement to make sure you understand how fundamental it is. The NUMBER ONE mistake people make when running a business is developing a product/service first then going out and trying to market it.

What do I mean by this? Exactly what is sounds like! As entreprenuers we have a tendency to fall in love with our product. We spend so much time and energy on it and convince ourselves how great it is. We look at it and say, "How can anyone not just LOVE this item?" I like to call it the New Baby Syndrome. To every mother their baby is the most lovely baby in the world. They are not objective, they are biased. And that is exactly what happens to us business people.

OK, if I'm so smart - What is the solution! The solution is to do the exact opposite. First find a group of hungry buyers. Then figure out what it is they want. Lastly, Give them exactly what they are asking for!

Sounds too simple to be true? It isn't, it really is that easy! eBay is the largest source of hungry buyers in the world!

Now how does this help us on eBay? Well, we know eBay is made up of literally MILLIONS of hungry fish - I mean customers ;-) . We have several resources that will show you exactly what people are asking for. The first of this is eBay's Want It Now site. This site shows has posts by people who are proclaiming to the world what exactly they want to buy. All you have to do is get it for them. A GREAT new program has been developed that will help you take advantage of this GOLDMINE of information. Click here to view the video.

Check back in a couple days for PART 2 of the series What Do I Sell on eBay?

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